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Master the process of planning the elements involved in creating a full-scale webisode production. We will examine how digital projects are conceived, developed, packaged, financed, made, and marketed. Students will gain fundamental knowledge and skills in the areas of pitch presentation, leadership techniques, negotiation skills, and producing a digital series
Media literacy practices are rapidly evolving beyond traditional scriptwriting for film and TV to include webisode writing, vlogging, product videos and advertiamment. Learn the theory, history, and techniques of writing pilot scripts for the web and mobile medium. This course covers conceptualizing and writing scripts for a video blog, a comedy video, an advertainment video, and an original webisode series pilot.
In this groundbreaking course, you’ll discover what it takes to successfully build, implement, and present a personal brand in the digital age. Learn how to align your personal brand with your business objectives, communicate your brand to a target market, develop a brand story, and create positioning, promise, and personality. Plus, a look at brand loyalty, equity and ethics, rebranding, and brand ambassadors:
COMING SOON! New Media is the new paradigm for the actor, but it requires traditional discipline in dialogue, improvisation, and acting. Students will learn the craft of professional actors and gain the on-camera, green-screen, and virtual set training and audition etiquette necessary to succeed on the web and mobile.